Uber is returning to Morocco, even though the circumstances that led to its departure remain unchanged. Despite this, the company has reopened its services, ‘initially’ in Casablanca and Marrakesh.
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Uber is once again under the spotlight with the Uber Files scandal, which exposes the very limited methods that Uber tried to use in Morocco.
Uber has never worked with taxis, instead presenting itself as a 'better' alternative to a taxi system that is full of flaws. Moroccan taxis are not perfect, but when you know how they work, their service is appreciable.
Some regret Uber's departure from Morocco following its standoff with the Casablanca regional government, but this approach of imposing oneself in the name of Moroccans' "well-being" is a form of colonialism.
From the outset, Uber used aggressive marketing and public relations, claiming – contrary to the…
Is Uber’s arrival in Morocco just at the end of Ramadan the start of a…
The Moroccan authorities have said it: Uber is not legal. Here's an analysis of Uber's very strange response...
As a local, modern company, ITaxi took Moroccan specificities into account before the arrival of Uber. The key to success!
Uber cannot be legal in Morocco, and its business model is not adapted to the country. A future failure?
