The call-centre business is a difficult one for newcomers, faced with large international operators. However, with solid professional expertise and a choice of niche markets, it can be a profitable business.
Morocco is a country of off-shoring and call-centres. While the big players in the industry (Intelcia, Webhelp) are doing well, the situation is much more difficult for the smaller call-centres, which are finding it hard to retain their staff and get paid by their foreign customers.