Le savoir-faire de l'artisanat marocain peut être utilisé pour de la sous-traitance pour des fabricants européens, en particulier dans le secteur du cuir. En sortant des articles traditionnels, on s'ouvre des marchés nouveaux.
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No industrial rugs - yet - in Morocco, but rugs woven mostly by women, from the Rif to the Sahara. Rugs are part of the traditional dowry of nomads, just as they adorn rich palaces. It takes hundreds or thousands of hours to make one.
Weaving and embroidery are traditionally women's work. In the mountains between Marrakesh and Ouarzazate, the women of Agouim offer high-quality rugs and embroidery.