Inland tourism has never taken off in Morocco, despite promotional campaigns such as Kounouz Biladi. As a last resort for desperate operators, it will be minimal this summer, due to the lack of a suitable offer.
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The development of tourism in Morocco is hampered by a number of internal difficulties: first and foremost, the quality/price ratio and the weakness of infrastructures, the low level of domestic tourism, and so on.
How to boost inland tourism? The discounts offered by the various "Kounouz Biladi" programmes are not enough to attract Moroccan families.
